Take Full Advantage of WhatsApp

WhatsApp is a safe bet as it has established itself as a trusted platform that encrypts messages and doesn’t share information with third parties.

WhatsApp Business messaging enables businesses to collect and analyze valuable consumer researchThis increases engagement by letting users know that the business they’re interacting with isn’t constrained by a single channel of communication and that the customer’s time is valued.

Using WhatsApp allows businesses to get more personal and authentic with messaging. WhatsApp can be used to send personalized promotions, updates, and more from a profile that is branded in line with the company’s guidelines. 

Customers are much more likely to contact and interact with brands who are using their preferred platform. Although WhatsApp is mostly used by younger age groups, the functionality of the app makes it accessible to a wide age range. Companies are fighting for customers’ attention – and businesses who can’t keep up risk being sidelined. WhatsApp gives customers an instant and interactive platform to actively engage with businesses in real-time.

With the messaging statistics feature on WhatsApp Business, it’s possible to gain valuable insights and measure success levels in new ways. Businesses can monitor the hours customers are most frequently active online and increase or decrease resources accordingly. Companies can also measure “messages seen” and status delivery, in order to implement and optimize for future conversations. 

Tools can be used to organize, automate, and respond faster to messages or queries. An ideal way to capture customer attention is through different types of media. When sending messages, there are a wealth of options that enable businesses to send original and varying types of content via messaging, from videos and photos to PDFs, gifs, and voice recordings.