Do you know that CTR (Click Through Ratio) & Message Read ratio in Whatsapp is 70% more than in emails. In this page we will show why Whatsapp Drip campaign is important and how to create a successful drip campaign (sequence message) for WhatsApp Using WhatsUpLeads - Sequence Automation Tool.
Drip campaign is all about engaging customers through a series of automated messages which are relevant and personalised to each customer requirement. This will increase the sales closure ratio by 20% and 60% improvement in the sales funnel position.
No's are quite common in a sales cycle. 70% of sales reps throw the lead away after they hear a 'No' from their customers. For example, customers who deny a WhatsApp Chatbot often give their reason as 'I don't have the time and resources to make the chatbot working.' What this customer is actually saying is that "I am interested to have a chatbot but at this moment I don't have any resources or time to build one.'
So instead of quitting, create a sequence which sends various articles and videos explaining how easy it is to build a chatbot, its advantages, overall savings in operational cost in the long run, 24 x 7 availability etc. Always remember to include a use case. An educational campaign with 8 message sequence send twice a week for a month may change the customer attitude and could nurture towards a sales.
Find the most common objections from your prospects and make changes in your message contents, don't forget to add customers into the right group of sequence campaign.
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